| NEW YORK, NY (July 15, 2003) - During the next year, one lucky Bazooka Bubble Gum?lover will celebrate the 50th anniversary of Bazooka Joe? America's beloved comic character, with a whopping $50,000 grand prize. Topps Confections, the creator of Bazooka Bubble Gum, is commemorating Bazooka Joe's big year with an instant win game. Inside one specially-marked pack of Bazooka? a game piece reading "Instant Winner!" will give someone way more than a burst of flavor.
"For years, Bazooka Bubble Gum chewers have been trading in comics for prizes and premiums - everything from mini cameras in the 1960s to personalized dog tags in the 1980s," said Gail Sirota, Brand Manager for Bazooka Bubble Gum. "On this anniversary occasion in 2003, we thought we'd offer the best prize yet - $50,000 in cash - to one lucky Bazooka fan. As Bazooka Joe always says: 'A penny saved makes cents'. I imagine he'd approve of the number of pennies we're giving away in his honor," she added.
Topps will also be unveiling a whole new look for America's favorite chunk bubble gum, with the first significant packaging change in Bazooka's history. Soon the recognizable Bazooka Bubble Gum of your childhood will only be found in the collections of the most avid Bazooka enthusiasts, as the classic, all-American gum takes a newer, bolder face. And for a limited time, every piece of Bazooka will contain one of 50 select historical comics reprinted in honor of Bazooka Joe's anniversary.
Bazooka Joe's 50th Anniversary Game officially began on May 1st of this year and will run until July 15, 2004. The game pieces can be found on the wrapper around each piece of Bazooka Bubble Gum, but players can also receive five free game pieces without purchase by sending a hand-printed, self-addressed envelope to: Bazooka Game Piece/Official Rules Request, P.O Box 77922, Baton Rouge, LA, 70879-7922. For official rules and more details on Bazooka Joe's 50th Anniversary Game, visit www.bazookajoe.com.
The Topps Company is an international marketer of confectionery and entertainment products. Founded in 1938, Topps created Bazooka Bubble Gum?in 1947 and marketed its first baseball cards in 1951. The Topps line of confections has grown to include the popular lollipop brands Ring Pop? Push Pop?and Baby Bottle Pop? as well as Juicy Drop Pop?and other novelty candy and gum products.
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